This phase is the foundation upon which the entire project is planned and developed. It involves detailed requirement gathering, wherein key pieces of information such as scope, objective, wireframes and functional requirements for the project are discussed and documented. Any unknowns such as third party APIs, web services are scrutinized. This is done in order to further the understanding of these third party systems and to ensure that there are no uncertainties once development starts.

Discovery phase is the most important step in the whole application development process as it gives a clear understanding of the purpose and business goals. Based on these inputs, a well thought out action plan comprising task breakdown and resource allocation.

In the development phase, functional elements of the website are built. This is the most important phase of website design & development as it's determine the fundamental building blocks of your website.

This phase involves review of the site by the end user/client. This step provides an opportunity for clients to perform a pilot test on the application with actual users, and get real time feedback, suggestions for improvement thereby reducing or eliminating the opportunity for any major change requests once the application is rolled out to production. Once the website is fully reviewed and approved by client, the application moves to the final phase, namely the launch phase.